One example of a cyclist who used win rhetoric is Tammy Thomas. She was mentioned in Macur’s first chapter as ferociously denying her doping allegations, but after I looked her up, it was clear that she used dope. She looks like a different person before she started cycling, yet, it being so obvious that she doped, denied it heavily. This is an example of win rhetoric because she convinced herself and other people that she was innocent and an ethical cyclist, yet she was exposed after drug tests revealed she had indeed used dope. Another example is Armstrong and his coach Carmichael, who denied doping and went out of their way to attack people who tried to expose them. The example that Tygart gave of when Carmichael nastily insulted a woman who tried to expose Armstrong for doping was overdone, and Tygart’s suspicions of Armstrong became even higher because his coach tried so hard to subtly steer the attention away from a guilty Armstrong, and instead put the focus on the prosecutor. This is an example of bad win rhetoric, because he went too far with his insults and made Tygart suspicious.