A potentially misleading aspect of the It’s On Us campaign

In 2014 the White House launched a new Public Service Announcement (PSA) campaign to help combat sexual assault at the nation’s colleges and universities.  Titled “It’s On Us,” the campaign uses celebrities to help raise awareness about the problem – what some are calling an epidemic – of sexual assault and rape in higher education.

itsonus.org website image
itsonus.org website

This issue has received much attention from policymakers as well as the media over the last few years.  The U.S. Department of Education, through its enforcement of Title IX of the Higher Education Act of 1965, has stepped up its oversight of how colleges adjudicate reports of sexual harassment and assault.  The recent case of Brock Turner, a Stanford University student athlete convicted of sexually assaulting a woman while she was unconscious – and who received only a 6-month prison sentence for the act – has brought the issue to the forefront of the news once again.

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