Armstrong in “Cycles of Lies: The Fall of Lance Armstrong” by Macur represents a situation of bargain-rhetoric that Booth talks about in “Judging Rhetoric.” His actions reflect those of someone with high achievement, goals, and determination. However, Armstrong’s intentions say something else. His intentions are formed in order to reach such a goal, but those intentions are amoral. Armstrong’s success is the result of him doping, an unfair advantage over his competitors. His means to success and the immorality of such means do not share a common ground benefitting Tygart nor his other competitors, but himself.