Segment the Audience: My group

Duarte says that when giving a presentation, zero in your ideas into a subgroup, a group you believe will agree and support your ideas. Even though you are catering towards this subgroup, you will need to appeal to the overall audience. I think this is most effective in business pitches, or political speeches, not so much towards a broad audience. Through out the writing, Duarte talks to his audience in a way that is very much like a client, “present to the one person who is most influential.” The gist of Duarte in Segment the Audience is that when presenting to an audience, you are zeroing in your idea into a subgroup, particularly a group of people who you can benefit off of.

Side notes from class:

Don’t fluff presentations especially towards upper corporate people

• Getting to know your audience
• Walk in their shoes, to understand their point of view
• Knowledge of audience
• have the power through speaking and progression to change their opinions
• what makes you qualified to take to this audience
• get common grounds with the audience, makes it easier to get your point across