I read Shipeng’s post, the similarities is that emotional appeal can really influences people’s emotion. Also the pictures and videos are effectively on influence people’s mood. the differences is that he talked about the advertisements on magazine. These advertisement always have inductively that can influence people’s thought. So people will interested in their products. However, i talk about the post on internet news and blogs. Some of the posts are provocative that can always influence people’s mood. Most of them have bad influence on society. I agree with Shipeng’s view point because I have the same experience. There are always advertisements on Instagram. They are always in terms of videos that users of Instagram can clear know the advantages of the products. Thus, the advertisements successfully lead people to consume.