Website of a company that is based on the region you come from and analyze its content management.
I studied Maybelline USA and Maybelline India
- The USA site focussed on Technology through blog and virtual try-ons and sales by mentioning a product in focus multiple times.
2. In its Indian counterpart, there is a focus on wedding season as that’s the festive and the best time for all companies to see. They brought in a popular actress as a brand ambassador.
3. They have similar design and color choices.
4. Both the websites did justice to their respective regions and USA is “tech forward” in a general sense of word and in India wedding season is an obvious goal for all product based companies.
I interviewed Melissa and we talked about her wedding ring. It is a beautiful traditional Hawaiian ring with Miley leaves and lay design. It has After dating for 4 years Melissa and her wife got married in Hawaii, twice. Once in the courthouse and the second time in a beautiful beach wedding. Both the dates are engraved in the ring. After 2 years of searching for the perfect rings, Meliisa’s wife found it tucked away in a back in a jeweler shop in Chinatown. That was it, it was time to celebrate. It was an intimate and beautiful week long celebration with 25 of their closest friends and family. She termed it as a “vacation wedding” filled with fun activities.
Discussion – Ruhi and Buke
- Challenge : Language, culture, mindset, for some words there is no translation in English
- Strength: a. English, it has its shortcomings.
- b. Prior interview experience, you are more prepared to find a way to have a relevant conversation.
- c. Reading, traveling can be a big advantage.
- d. Curious and open minded
- TO OVERCOME:
- If we go to the country it will be helpful
- Maybe if we met before the interview to understand the person to better prepare with the question.
- Talk about general things to make the person more comfortable with you.
- Choose the group, narrow the interviewee group, because people from even a same country cannot all be same.
- To adapt to small things like basic etiquette of a country and spend time in learning the names of the group you are interviewing.
- To research intensively before interviewing in a foreign country.
In what ways do you feel challenged or privileged as a communicator across cultures and languages?
- Knowing the common language – English has been supremely helpful in connecting with people. I would consider that as a privilege.
- Biggest challenge is in understanding each other contextually even though we speak the same language.
- Cultural background/mindset is the biggest factor in communicating well. This is my first experience in a multi culture classroom, I am still understanding the challenges.
- Knowing English is empowering but it is not everything. Its just a great means to start a conversation.
What strategies do you find useful and supportive when communicating with people across borders?
- Contextual dimensions: Individual based communication
- Traveling physically and virtually, transnational entrepreneurs leverage two or more socially embedded environments that may be unnoticed or unavailable to entrepreneurs who occupy single locations. Traveling has helped me a lot personally in understanding contexts and having successful conversations.
To understand how local entrepreneurial practices shape and are shaped by wider social, political, cultural, and global ecologies, I draw on and extend cultural–historical activity theory (CHAT). This theory is helpful in communicating across borders.
4. A class with Intercultural teachers is a good starting point in knowing about culture of a country of interest. Experience is the best way to learn but such classes are a good way to start.