September 24 – In class writing

Website of a company that is based on the region you come from and analyze its content management.

I studied Maybelline USA and Maybelline India

  1. The USA site focussed on Technology through blog and virtual try-ons and sales by mentioning a product in focus multiple times.

2. In its Indian counterpart, there is a focus on wedding season as that’s the festive and the best time for all companies to see. They brought in a popular actress as a brand ambassador.

3. They have similar design and color choices.

4. Both the websites did justice to their respective regions and USA is “tech forward” in a general sense of word and in India wedding season is an obvious goal for all product based companies.

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