Duarte- “HBR Guide to Persuasive Presentations”
Duarte’s reading addressed both the importance of an audience in the overall success of a presentation but also the need to know about the group you are speaking to. The part of this reading that really stood out to me was Duarte’s discussion about how to understand an audience. In her work Duarte explained that it is important to have a general idea of the audience’s idea on an issue you are speaking about. This allows the speaker to approach the topic in a way that the audience is more likely to respond to. As well as this if the speaker has some knowledge of the background of an audience they are able to use language and evidence that will be able to relate to.