Juliet Macur says in the sixteenth chapter of her book, Cycle of Lies: The Fall of Lance Armstrong, “Professional cyclists believed that doping was not cheating as long as everyone did it. And everyone did it. And everyone did it, in part because Lance Armstrong did it so well.” This connects to Wayne Booth’s chapter “Judging Rhetoric” and the first type of rhetoric he presented, the “Win-Rhetoric” (WR). The “Win-Rhetoric” (WR) is, “what the Greeks labeled eristic: the intent to win at all costs, whether honorable or dishonorable. As in war, victory is essential, regardless of what must be sacrificed” (43). This related back to the excerpt above from Cycle of Lies: The Fall of Lance Armstrong because the main goal of professional cyclists is to win even if dishonorable, similarly to the rhetoric strategy of the “Win-Rhetoric.”