Class One Aug/22

Horner, “Establishing Credibility”

To establish credibility, the speaker or the writer should show the audience their values and personalities in a good way.

Tseng & Fogg, “Credibility and Computing Technology”

The computer is considered reliable at most of the time, however, once it makes errors people may doubt and stop using it.

Vanderbilt, excerpt from Traffic: Why We Drive the Way We Do, a book about human behavior in traffic.

Being in traffic is like being in a different society where people stay behind the window and their license plates represent their names.

San Francisco Bicycle Coalition, “Rules of the Road”

Follow all the rules that cars follow.

Chris Anderson, “TED’s Secret to Great Public Speaking”

There are four important things to make a great public speaking: clear topic, get the audience’s interest, build your own idea and make sure your idea is worth listening.

Julian Treasure, “How to Speak So That People Want to Listen”

Be positive, be polite, and be true.