Coke advertisement rhetoric analysis Group members :Jasper, Runze, Mercedes

The first few things we noticed right off the bat were the style of the text and how it stated: “At ease…for refreshment”. This simple quote from the ad says a lot about the drink in general and the picture used for the add boosts its message of refreshment. This strategy is to analyze the style in the writing to get us a sense of the emotional connection it has with its audience. This takes us to the next thing we noticed and that was the picture. It comprised of army soldiers and a lady pouring coke from the tab to them smiling. This gave a clear picture of someone whos had a long day and is in need of grabbing the perfect refreshment.

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