Alessandra, Trista, Bojun

FDA “Skin” Commercial: 

https://www.youtube.com/watch?v=B-cu1Wdxu6Y 

Appeals:

Pathos: 

• Fear: overall aesthetic of ad/ setting 
• Sympathy: pain of pulling off skin 
• Pity: skin peeling for cigs
• Empathy: smokers fear 
• Anxiety: future of health as a smoker 
• Nervousness: what’s to come after there no more skin to rip off
• Scared: her wellbeing
• Denial: “this could and would never happen to me” 

Ethos:

• created by FDA 
• TheRealCost.gov shown at the end of ad 

Logos: 

• Widely known fact that nicotine/ smoking can be harmful to your health