Partners: Marty, Aldern, Orestis, Zaina
Group 1
Campaign- BLM (George Floyd and after)
Goal- To spread (and stop?) awareness of police brutality among minorities
Call-to-Action- It had both a physical and digital call to action. Protests happening across the United States and even other countries after Floyd’s death on May 25th. Gained traction on social media. Big public figures speaking on BLM.
Effectiveness- Still imbalance in the system, limited change however there were police budget cuts. Looting lead to a change in narrative that in turn reflected badly on the BLM movement, although they did not condone the looting.
Did it create change? Yes. Companies all over the world campaigned with this movement as well. From Nike, to Vans, Forever 21 and many other multi-million dollar companies/ small companies; they stood along the movement as well as citizens, celebrities and politicians.