The ethos is constructed in Kylie Jenners’s Instagram profile mainly thanks to her audiences, she has 198 millions of followers which means people trust her or are interested in her in some type of way. It could be because they admire her or hate her.
She posts several pictures a week and she often posts videos of her, her family, her surroundings in her Instagram stories or even on Instagram’s live. On her feed: many pictures of herself, luxurious cars, luxurious bags, her daughter Stormy, friends, family members such as Kendall Jenner …Therefore we know she is a real person. Based on her posts, we can induce that she is seems calm, loving and very focused on her family.
She use her platform to promote her brands; Kylie Cosmetics and Kylie Skin. She tries to make people buy her products by posting picture of her using it and posting every time a new collection launch.
She sometimes comments or posts about the actuality (#BLM, US election) but not often. It might be because she is afraid of the critics she may receive due to the position she is standing for.
https://www.instagram.com/kyliejenner/