Class Discussion 3/24 – Rachel, Ashley, Briana

Rachel, Ashley, Briana

How would you characterize Minga Peru’s use of a radio program (Bienvenida Salud) to help the indigenous people in Peruvian Amazon? 

  • The media form of radio and the public access (free) nature of the show is beneficial to the indigenous people because it gives most community members the ability to tune in and hear about vital topics that they may not have available to them otherwise.
  • It’s progressive … moves away from traditional health communication/PSAs 
      • Talks about taboo/controversial topics

Would that be considered a cultural rhetorics approach to effective communication? 

  • Yes, because it is a form of media that most Peruvians have access to. Additionally, the rhetoric is so specifically relevant to Peruvian culture based on the vernacular and social relevance, it feels nearly impossible to separate it from a cultural perspective.

Discuss the ways such community-oriented programs could enhance communication for human rights and social justice.

  • Radio/entertainment format makes more relatable
  • More presentable
  • Information is presented in a way that makes it palatable to listeners
  • Cultural rhetoric allows an issue to be presented in the listening audiences’ perspective
  • The more the topic is discussed, the more the issues are brought to light for people to feel comfortable participating and become activists for change.

Feb. 18, 2020 Class Discussion

Briana Verdugo Neha Harve London Harrah

The less accounted for rhetorical strategies noted in Fatima’s article disrupt mainstream political or cultural ideologies in a few ways.

First, with the use of combining languages to make the dominant language less prestigious. By using the dominant language to attack itself it reduces the power distance between the dominant majority and the minority. A broad example of this is how English was used to flight colonialism.

Another strategy might be how people use vernacular to create communities. One can belong to that community or not belong to it. One can be excluded from it or that community can give you power.

An example of alternative strategies from the reading includes the use of English language on the graffiti, which was implemented to garner international support while vernacular was used to create belonging with a community.

All in all, these less accounted for strategies allow for ideologies and cultural practices to continue to thrive with more ease as those who are not looking for them may not be able to find them as easily as if they were mainstream rhetorical techniques.


My name is Briana Verdugo, I’ve lived in San Francisco for about 10 years but I am originally from Orange County in Southern California. I got my BA in Creative Writing at SFSU and since graduating from there I’ve always worked in some writing, editing, or publishing type of position, which is somewhat shocking because I am a terrible speller. I like to say this upfront instead of trying to hide the fact and then worry about being found out. For the past two years, I‘ve worked as a writer on the creative marketing team at Sephora. When I’m not working, I love to travel (I just got back from Sri Lanka!), playing music, and hanging with my husband and cat Monty.

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