The Department of Communication Studies is sponsoring a public lecture by Professor Michael Serazio this coming Tuesday, November 29th, 11:40-12:40 in McLaren 250. He is coming to campus courtesy of our very own Professor DeLaure. Check out her description of the event:
“At the dawn of a new millennium, amidst upheavals in technology, economics, and culture, marketing strategies have multiplied – from product placement and out-of-home to word-of-mouth, viral, and Web 2.0 – as promotional messages creep into uncharted media spaces. In Your Ad Here, Michael Serazio analyzes the rise of this ‘guerrilla marketing’ as a way of understanding a media environment of increasingly covert, interactive, and outsourced flows of commercial persuasion. He draws upon archival research of trade press coverage, dozens of interviews with agency CEOs, creative directors, and brand managers, and a diverse set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s hipster “hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Reinvigorating the theories of Michel Foucault and Marshall McLuhan, Serazio argues that this new marketing govern-mentality adds up to a soft, subtle, and sophisticated orchestration of consumer conduct – and heralds a world of advertising that tries not to seem like advertising.
Michael Serazio, an Assistant Professor in the Department of Communication at Fairfield University, studies popular culture, advertising, journalism, and new media. His scholarly work has appeared in books and journals including Critical Studies in Media Communication and Communication, Culture & Critique; Serazio also won the 2011 National Communication Association dissertation award. He holds a B.A. in Communication from the University of San Francisco, an M.S. in Journalism from Columbia University, and a Ph.D. from the University of Pennsylvania. A Livingston Awards finalist as a staff writer for the Houston Press, Serazio has also written for The Atlantic about the rise of guerrilla marketing, the subject of his forthcoming book with NYU Press.”
How cool is it to have an alum come back to campus to address our current students and faculty? All Communication Studies are encouraged to attend this event. We hope to see you there!
This public lecture is sponsored by: Communication Studies, Advertising, Journalism, and the Leo T. McCarthy Center for Public Service and the Common Good.
