The roots of research in (pollitical persusassion): Ethos, Pathos, and Logos and the Yale studies of Persuasive communications.

The text, “The roots of research in (pollitical persusassion): Ethos, Pathos, and Logos and the Yale studies of Persuasive communications” is published by Uludağ Üniversitesi Yayınları, (2010). The main idea of the article is to give background on the topics of ethos, pathos, and logos primarily focusing on the topic of political persusassion. As the article states, “The major contribution of Hovland and his colleagues has been the specification of an initial set of characteristics to understand the principles and processes of persuasion” (Uludağ Üniversitesi Yayınları, 3). This has been studied by the yale research group. The reason why studying ethos, pathos, and logos is important, is because it helps in the field of persuasive communications. Although in this case, it is most helpful when dealing with political persuassion.

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