To practice reading rhetorically and critically I took a look at The University of San Francisco’s Instagram page. Based off of the appearance of the account, viewers are able to notice how the university’s colors are green and yellow. The colors make the account appear to look friendly and creative. This represents the school well because most of the people at USF are friendly and creative. Another thing that stands out to me is how there is a lot of emphasis on this year’s upcoming election. By this, you can tell that the USF community is very involved in the community. Another important aspect of the account is how the city of San Francisco is demonstrated to appear. The city looks beautiful and upcoming in the pictures, and I think that the account does an appropriate job representing the city of San Francisco as well.
When looking at the account, it is clear that the university has a decent sized audience that it is portraying information too. With almost 25,000 followers on Instagram, USF must hold a lot of pressure to represent the school and city as a great place to be. The account portrays to ethos by posting pictures of famous alumni that have attended USF, and impressive tasks that the university is completing. An example of the material that has been posted recently that relates to ethos are the new dorms being built on campus, and the USF law school alum, Martin Jenkins who attended the USF school of law. Overall, I think that USF’s Instagram page is doing a good job representing the school community.
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