Gleeson Library has just received the latest editions of Business Rankings Annual (2024) and Market Share Reporter (34th edition [2024]). What insight can these and other Gale Directory Library titles give us about Halloween? Read on…
Did you know Halloween ranks fourth after Easter, Christmas, and Valentine’s Day for chocolate sales? It’s in the Market Share Reporter!
However, when you take chocolate out of the equation, Halloween ranks second in candy sales.
Who is making all that candy? Check Business Rankings Annual!
Want to find quick details on that seasonal favorite, Spirit Halloween stores? Ward’s Business Directory of U.S. Private and Public Companies has brief descriptions of many companies.
I’ll bet that Spirit Halloween stores is a member of the Halloween Industry Association. What’s that? Read about it in the Encyclopedia of Associations: National Organizations of the United States. The Halloween Industry Association brings together companies whose products include “costumes, decor, novelty items, and party supplies.”
Do you love haunted houses as much as some of our librarians? You might be interested in The Haunted Attraction Association (HAA), also listed in the Encyclopedia of Associations.
AND have you ever read Hauntworld Magazine, listed in the Gale Directory of Publications and Broadcast Media (2024 ed.)?
Read about more business-related resources on the Company Research guide by Penny Scott, Reference Librarian & Business Liaison.
Image of “Candy corn and cream pumpkins” by Jamal Fanaian from Orlando, FL, United States, This file is licensed under the Creative Commons Attribution 2.0 Generic license, via Wikimedia Commons.