Hedda, Cole, Christine, and Mahima
Campaign – Apple’s Shot on iPhone campaign
Goal – It is a User Generated Content campaign to boost brand awareness and sales. Convey their phone’s versatility and caliber by shooting all of their campaigns on iPhones.
Call-to-Action – Users were asked to upload their best shots on Instagram or Twitter with the #ShotOniPhone
Effectiveness – Generated 15 million posts on Instagram alone, 62 million increase in sales in a year. Took home multiple awards from Cannes Lions International Festival of Creativity in 2015. Posts were shared as posters/billboards across 85 countries, which means that the campaign had a global impact.
Did it create change? The campaign helped change the perceptions of consumers and helped make lasting impressions in the media that is still active in 2021.