Battle of the Buttons: Pinterest Sues Pintrips Over Trademarks

By Noah Johnson

Pinterest has filed a trademark infringement suit against a startup called Pintrips in the U.S. District Court for Northern California. Pintrips is a small travel-planning startup that launched in 2012. Pintrips provides travel-planning services, such as flight tracking, where users “pin” routes they are interested in to monitor prices. The service contains a limited number of social network elements where a user can interact and share tips with others. Pinterest, on the other hand, is an Internet giant and currently the third largest social network by user count in the United States, behind only Facebook and Twitter.

Pinterest alleges that a number of Pintrips’ actions amount to trademark infringement. Pinterest’s first claim focuses on the prominently displayed “pin” button on both companies’ websites. The complaint alleges that “[a]n important element in Pinterest’s success has been the popularity of its PIN IT button,” which allows users to save content on the site. Pintrips has a similar button. The outcome of the case will reveal whether Pinterest can successfully lay claim to the “Pin” button. While not a ubiquitous feature of the Internet, the “Pin” feature is used in a variety of applications, such as Google Maps. Further, “Dropping a Pin” has become synonymous with letting your friends know if you are in a certain place while using certain apps. Continue Reading

CA Eraser Law: Sending the Wrong Message?

By Lauren Harriman

California’s new eraser law lets minors remove their posts from websites. But in a time where everything anyone posts is a google search away from being uncovered, is Internet erasability really something we want to teach the next generation? While I recognize that children need the opportunity to learn from their mistakes, should be we teaching them that the Internet is an acceptable place to make those mistakes? Rather than encouraging children to share every uncensored opinion though on Twitter, every bad outfit choice on Instagram, and every awkward dance move on Youtube, perhaps it’s better to instruct the young generation that the Internet is more like the podium at the school assembly rather than the note passed in class. I’m all for encouraging children to experiment, but perhaps that experimentation is best done at home, or at least in person, rather than in front of an Internet audience of over 1 billion people. Although the new law allows for the erasure of content, there is no way to erase it from the minds of the multitude of people who have already seen it.

Read more at: New California Law Lets Teen Press ‘Erasure Button’ Online