After writing the blog, I decided to make a stand and contact the bookstore. I wrote this letter (well, emailed, but you get the point):

Charlene P Lobo Soriano	May 1 (6 days ago)
to cnkiryakakis, 0864gm, Rachel, Alece

Hi Carrie and Patrick,

My name is Charlene Lobo Soriano, and I’m a University Advisor at USF. I also run the @itweetusf account on twitter.

One of the initiatives that I would love to start on campus is Green and Gold Fridays, or in twitterspeak, #GreenandGoldFridays. Green and Gold Fridays is about wearing USF gear or something Green and Gold on Fridays. In an effort to raise school pride and spirit, I thought this would be a great way to promote that camaraderie. We’ve been promoting it on Twitter widely. I’ve written a post on my blog about it: http://blogs.usfca.edu/fyss/2012/04/26/why-spirit-matters-a-manifesto/ People are posting pictures of themselves in USF gear…and some of these folks aren’t even on campus!

Do you have any suggestions from your end how we can promote this? I realize that some decisions may be out of your control, but I’d like to work with you to help build Green and Gold Fridays into reality. My dream is that staff and faculty (even the president!) wear USF branded gear, and of course, they’d have to go through you to acquire said goods!

I would appreciate any feedback, thoughts, or ideas. I’ve cc’d some of the coalition of the like-minded above (Rachel Engrissei from Athletics and Alece, Advisor to Los Locos). Feel free, Rachel and Alece to chime in with any suggestions!

Kind regards,

Charlene