By Izabella Williams, Kwasi Acquaye, and Zushan Liu
- Beyonce Because she is so famous, I think she can endorse for TV series, TV shows or movies. Her name recognition boosts TV ratings. Since Beyonce is also known for her performance, it would be beneficial for her to endorse some kind of training/dance shoe. It would not be a good idea for Beyonce to endorse construction tools because that is not her area of expertise.
- Tom Brady- As a football player, he can endorse football boots for big brands such as Nike, Under Armor, and Adidas. He can also endorse sports drinks and jerseys. For example, if he does an ad for a sports drink it creates trustworthiness to the audience since he is famous. People will see the product as reliable.
- Ariana Grande: Ariana Grande is a singer, and it would make sense for her to endorse a product that helps preserve and protect one´s throat/voice. A Throat Coat Tea or lozenges would beneficial for her to endorse. A product that would not be a good idea for Ariana Grande to endorse would be sports gear because she is not an athlete.
- Denzel Washington: It would be beneficial for Denzel Wahington to endorse a camera brand/company. Since he is an actor and director, he knows the importance of having a quality camera product.