Three rhetorical trick bike advocates could learn from uber’s plouffe is by Michael Anderson. This article focuses on the potential impact of different ways of presenting evidence and how no you can use certain ideas to your advantage to help your argument. He talks about how the person speaking on behalf of uber didn’t care that there is public transportation everywhere throughout most urban cities but instead he found a statistic that worked towards his point allowing him to engage the audience. This speaker also used comforting words like hope and change because they are very well liked. Mark talks about how applying this statistic does not need to be 100% true but just to have some truthfulness. It doesn’t need to be exact but if it is true then you might as well use it to help support your argument!