Zoom Class Activity – Nov 12th

Communication strategies that may be more effective to reach out to people that are less privileged economically, socially, and politically:

  • Listen to the people and hear what issues are considered relevant and what could be meaningful social changes for them
  • Use localized communication (using, for example, metaphors with locally-centered examples, well-known stories, and dialects), in a way that the message resonates with its target audience.
  • Empower the audience not only with the media content but also facilitating practices that can improve their lives. Minga Peru’s, for example, not only developed a great relationship system promoting an open dialogue about human rights but also allowed a less privileged group to enhance their lives by training them to have leadership skills, to manage environmental resources and to generate income from different work activities.

Non-profit organization: https://www.sosma.org.br/ – SOS Mata Atlântica

The SOS Mata Atlântica Foundation was created in 1986 as a non-governmental and non-profit organization, with the goal of defending what remains of Mata Atlântica in Brazil.

  • Developed a game about sustainability and Brazil’s Atlantic forest preservation and partnered with schools to promote the game among children in the technology class of private and public schools.
  • Partnered with The Body Shop and it’s promoting a cause-marketing campaign that will result in donations for the NGO
  • Focuses on projects that encourage children to learn how to preserve natural resources in both urban and rural areas

In-class Discussion Nov 5th

Lorena and Melissa

  • It is unrealistic to expect from a single employee to master all different four literacies
  • To be an expert in these four specific literacies means to be local
  • At the same time, professional communicators of multinational companies need to assimilate the literacies in order to understand the foreign culture (ex: understand new target audience while creating products strategy on international campaigns) and also as a reflection of their own cultures and values.
  • Melissa workplace: you have to be good at a variety of skill sets but if they need an expert for a specific work (cultural aspect/language barrier) they will hire someone outside of the company for that
  • “Know your people”: the dialogical approach is not always the best idea to promote team integration inside of a company