I read jiarun li post and we had the same idea and agreed on it when it came to the last part with knowing want you want with your presentation the outcome and purpose.
“For the Forbes article, the strategy that I want to choose is Know what you want. This is pretty similar to knowing the purpose. This limits the audience which is a good thing. Because by doing this, more people that are actually care the article will read it and they will know that this article was for people like them.”