When reading Henry and Olivia’s posts I can tell that we all got similar information out of the book. Henry and I both discussed how the use of images and text size and fonts can help put out a message or advertisement. We all talked about how technology advancements have led us into it being easier for visual media to present ads.

Both Olivia and I discussed the use of how images can trigger pathos emotion from the audience, this making the ad more reliable. Olivia used a very good example of a drinking and driving image. When you see a car flipped over it makes you want to know what happened and it uses emotions to do so.

Henry and I’s where very similar in the aspect that we used specific descriptions of how ads can be formatted.