Winifred Horner’s short chapter on credibility is based on ancient theories of rhetoric.
According to Aristotle, a speaker’s credibility depends on three characteristics:
- intelligence and common sense
- virtue and good character
Horner discusses these three forms of credibility (or ethos) using the example of Martin Luther King, Jr.
For Tuesday, August 29, read Horner’s short chapter (it originally appeared in a textbook for undergraduate students). The PDF is available here.