In class on Tuesday April 18, we watched this Public Service Announcement featuring Ed Reiskin, the Director of Transportation for the San Francisco Municipal Transportation Authority. We compared the video to an op-ed by Mr. Reiskin that appeared in the San Francisco Examiner on the morning of the 18th.
As we continue to think about audiences and other human groups, read Matt Rendell’s account of the strategy and physics of bike racing — like many sports, cycling involves both teams and individuals, but because a race might have 20 teams, the group dynamics can be complex and fascinating.
A new report from the Governors Highway Safety Association shows a continued rise in pedestrian injuries and deaths as a result of traffic collisions.
While total traffic deaths have increased slightly (after falling for years due to increased safety requirements for autos), pedestrian deaths have increased 25% since 2010, with the highest increase rate (11%) in 2016.
More than 700 pedestrians were killed in California in 2016.
My home state (Delaware) had the highest per capita death rate for pedestrians: 3.38 deaths per 100,000…. 🙁
One explanation offered by the report: “A more recent factor contributing to the increase in pedestrian fatalities may be the growing use of smart phones by all road users, which can be a signicant source of distraction for both drivers and pedestrians.”