The first section of Nancy Duarte’s HBR Guide to Persuasive Presentations focuses on audience.

The HBR Guide is focused on the needs of presenters in the business world, but Duarte’s ideas may apply to other situations.

You can read Duarte’s first section on Canvas: https://usfca.instructure.com/courses/1568307/pages/duarte-on-audience

Duarte has also given a TED talk: https://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks

and has an extensive website on presentation strategies: http://www.duarte.com