Tag Archives: ethos

Instructor, Module 1

Horner, Establishing Credibility

Michael McNamara photo Winifred Bryan Horner of Columbia, a former English Professor at MU will receive the Conference of College Composition and Communication's Exemplar Award. She is posing in her office, where she does most of her work. dit archive/feb 2003/features/Horner, Winifred/mm
Michael McNamara photo
Winifred Bryan Horner of Columbia, a former English Professor at MU.

Winifred Horner’s short chapter on credibility is based on ancient  theories of rhetoric.

According to Aristotle, a speaker’s credibility depends on three characteristics:

  • intelligence and common sense
  • virtue and good character
  • goodwill

Horner discusses these three forms of credibility (or ethos) using the example of Martin Luther King, Jr.

For Tuesday, August 29, read Horner’s short chapter (it originally appeared in a textbook for undergraduate students). The PDF is available here.