When Rachel Cain ‘21 graduated from the University of San Francisco’s Sport Management program, she had one goal in mind: basketball. She didn’t know exactly how she would get there, but she was certain the sport would be at the heart of her career. Today, as an Assistant Product Manager at Adidas, Cain is living … Continue reading “Playing Point Guard for Adidas Product Management”
This summer, Ally Rosen ‘26, 2024 recipient of the Katharine Feeney Memorial Scholarship, had the incredible opportunity to intern with Major League Baseball (MLB) on the Content Team at the league offices in New York. From analytics and social strategy to behind-the-scenes access and unforgettable experiences, Rosen’s nine weeks at MLB were packed with learning, connection, … Continue reading “Baseball, Content, and Community: Reflections on Interning with Major League Baseball”
Courtney Jeffries ‘06, alumna of the University of San Francisco’s Sport Management Master’s program, has carved an innovative path at the intersection of sports, technology, and entrepreneurship. As Founder and CEO of VRTL, Jeffries is transforming how fans engage with their favorite teams and athletes in the digital age. Her journey, grounded in resilience and … Continue reading “Pioneering the Future of Fan Engagement: The Career of Courtney Jeffries”
Since its re-founding in 2022, the Bay Area Host Committee (BAHC) has operated on a clear mission: to unite the Bay Area through sport by building pride, connecting communities, and reenergizing the region. On the heels of NBA All-Star 2025, the Bay Area prepares to host some of the world’s biggest sporting events- including the … Continue reading “Building Legacy Through Sports: How the Bay Area Host Committee is Redefining Community Impact”
Mentorship plays a crucial role in shaping the next generation of sports professionals. In particular, the Alumni Mentorships Program (AMP) at USF played an integral role in Aayush Shah’s ‘24 career development. A lifelong cricket devotee, Shah worked for ESPN in India before pursuing his MS in Sport Management at the University of San Francisco. … Continue reading “From Cricket Fields to Corporate: How Mentorship Can Shape a Career in Sports”
Bryce Root ‘01 is more than the man behind the camera—he’s a storyteller, a strategist, and creator with a passion for sports. A mountain biker, triathlete, and holder of a BA in Recreation Administration, Bryce’s journey into the world of sports began as a team manager for USA Cycling on the world tour circuit. Today, … Continue reading “Strategy & Content Creation: The Bryce Root Blueprint”
Ryan Daniel ‘19, has deep ties to the sports industry, dating back to her days as a student-athlete at the University of Hawaii. After completing several internships with organizations like the Oakland Raiders and San Francisco 49ers, she launched her full-time career with the Golden State Warriors’ marketing department. Ryan developed her talents at the … Continue reading “Golden Opportunities in Sports Marketing”
Sports analytics has become essential in driving business strategies and improving fan engagement. Ngoc-Ngan Nguyen ‘25, Business Analytics & Strategy for the Los Angeles Lakers, reflects on her journey, the key skills needed for a career in data analytics, and the evolving role of data in sports. Building the Foundation: Education and Preparation For Ngoc-Ngan, … Continue reading “Carving a Career in Sports Data Analytics: Insights from a Professional”
A Japanese Student’s Journey: Graduate School, the LA Dodgers, and the 2024 World Series Run Attending graduate school in the United States is an exciting but challenging experience for international students. Japanese student Akari Yoshimura ‘25 has engaged in a journey of self-discovery and professional growth in the sports industry. Akari moved to Los Angeles, … Continue reading “Japan → US → 2024 World Series”
Working in sports has a global impact on communities, especially in Olympic years! Michelle Gong, Senior Manager of Global Partnerships for Visa spent time in Paris this summer where she managed the Visa Hospitality program at the 2024 Olympic Games. Michelle offers valuable insights into project management, strategic planning, career development and leveraging a diverse … Continue reading “A Career in Global Sports Sponsorship: Lessons from the Olympics and Beyond”