This summer, Ally Rosen ‘26, 2024 recipient of the Katharine Feeney Memorial Scholarship, had the incredible opportunity to intern with Major League Baseball (MLB) on the Content Team at the league offices in New York. From analytics and social strategy to behind-the-scenes access and unforgettable experiences, Rosen’s nine weeks at MLB were packed with learning, connection, and growth. She walks away from the experience with practical knowledge of data skills, a new appreciation for collaboration, and strong relationships within the baseball community that will have a lasting impact on her professional career.
Learning Through Analytics and Strategy
As a Content Intern, Rosen worked extensively with data and performance insights, creating analytics reports for YouTube playlists such as the Morning Lineup Podcast and 2025 Highlights, tracking VOD and Shorts performance, and analyzing platform trends across YouTube, Threads, Reddit, and WhatsApp. She also researched emerging platforms, such as Bluesky, and examined how other leagues utilize features like Instagram Broadcast Channels. Her daily toolkit included YouTube Studio, Microsoft Excel, and Sprinklr, each helping her connect numbers to storytelling – both in identifying what content performed well and why. Thanks to guidance from her manager, Will Frasure, and other mentors across the league, she gained confidence in making data actionable.
One of the most memorable parts of Rosen’s internship was MLB All-Star Week. She assisted with media day by clipping videos of players for a Reddit AMA and worked with the team to quickly publish them for fans. She also pulled multi-platform analytics to track engagement throughout the week. The pace was fast, the teamwork inspiring, and the memories unforgettable.
As the internship progressed, Rosen had the opportunity to dive deeper into content creation and digital production. Some key accomplishments included: editing her first video for MLB’s Reddit using Adobe Premier Pro and posting on MLB’s YouTube, Facebook, Threads, and Snapchat channels. Rosen got to job shadow professionals like Ellis Mitchell and Joseph Langan to better understand live-game posting and social workflows, and attended panels on fan engagement with teams from MLB the Show and marketing.
Rosen also participated in professional development workshops like Project Management 101 and Minors to Majors, where she refined her personal brand and elevator pitch, receiving feedback from MLB leaders. Alongside this professional growth came unforgettable moments like touring the MLB Replay Room and attending her first Mets game, connecting her digital work to the live action of baseball itself.
Experiencing the Broader Culture of Major League Baseball
The internship wasn’t just about screens and spreadsheets. Rosen immersed herself in MLB’s broader culture and values. Some of her highlights included; A visit to the Jackie Robinson Museum to learn about Jackie and Rachel Robinson’s lasting impact on sports and society. Attending Baseball Bites panels, featuring insights from departments ranging from Operations to Investigations and Technology. The chance to volunteer with Foster Love to assemble birthday boxes for kids in foster care, a testament to MLB’s commitment to community. And finally, attending Employee Resource Group events like MLB Pride’s 7th Inning Stretch honoring Billy Beane, and the Women’s ERG Lunch, where she connected with women leaders across the league.
These experiences reinforced that MLB is more than a game; it’s an ecosystem of people, values, and initiatives making an impact far beyond the diamond that are shaping the future of sports.
A Supportive and Inspiring Team
Rosen credits much of her growth to the people she worked alongside in New York. From day one, the Content Team welcomed her in and created an environment where she and other interns could be themselves, take risks, and grow. She is especially grateful for the mentorship and advice from colleagues across departments, including Bridget Sands, Tyler Sharp, Dylan Colaneri, Sydney Woolf, and Commissioner Rob Manfred, who took time to share his vision for the future of the game. Equally important are her fellow interns, with whom she shared countless hours, laughs, professional growth, and unforgettable memories. Finally, she extends her gratitude to the family of Katy Feeney and the Katy Feeney Foundation who made this experience possible.
For Rosen, the MLB internship stands apart as a defining professional experience. The nine weeks in New York sharpened her technical expertise, expanded her network, and deepened her understanding of baseball’s broader culture. With this foundation, she is eager to carry forward the insights and skills that will fuel her career in sports.
To learn more about the Sport Management program, visit usfca.edu/sm
