Bryce Root ‘01 is more than the man behind the camera—he’s a storyteller, a strategist, and creator with a passion for sports. A mountain biker, triathlete, and holder of a BA in Recreation Administration, Bryce’s journey into the world of sports began as a team manager for USA Cycling on the world tour circuit. Today, he’s a master of docu-style content creation, crafting compelling narratives for businesses nationwide, including USF Sport Management’s newest series, “Sports Jobs [Near Me].”
Bryce’s path has been anything but linear. After graduating from the USF Sport Management program, he dove into the world of advertising and marketing, eventually overseeing shopping and dining experiences for a major mall chain spanning California to Arizona. But when a layoff forced him to pivot, Bryce didn’t see a setback—he saw an opportunity.
As his former boss asked in disbelief, “Why are you smiling?” Bryce realized this was his moment to build something of his own. And so, the Root Group was born—a company that combines his love for storytelling with his expertise in strategy, empowering athletes and businesses to create high-value digital assets that amplify their brands.
Creating Content That Captures the Essence
What makes Bryce stand out in the competitive world of sports digital content is his holistic approach. With a career that spans diverse industries, he doesn’t just focus on individual tactics; he visualizes the entire blueprint. This broad perspective enables him to craft long-term strategies that resonate deeply with audiences.
Operating under the mantra “If you can dream it, you can create it,” Bryce has built a reputation for efficiency and authenticity. His unique system requires just two hours of his clients’ time each month, ensuring the creative process is seamless and minimally intrusive. His goal? To be a fly on the wall, capturing the genuine substance of his clients’ work while weaving in brand narratives and product placements organically. “I’m here to simplify the process,” Bryce explains. “It’s about capturing the essence of who they are and what they do, and then building a story around that.”
Lessons from USF Sport Management
Reflecting on his time in the USF Sport Management program, Bryce credits the program’s diverse and hands-on curriculum with shaping his creative vision. “Every class I took played into being strategic and creative,” Bryce recalls. “I learned to think holistically, speak effectively, and stay on top of trends in social media and the sports world.” At USF, Bryce gained tools not only to create but to strategize, ensuring that every piece of content serves a purpose.
Advice for Aspiring Creators
For those looking to break into the world of social media and content creation, Bryce emphasizes the importance of trust. “Build trust through your work and your online presence,” he advises. “Your personal brand is your biggest asset. Be authentic, be comfortable on camera, and let your personality shine. When clients see the real you, they’re more likely to trust your creative vision.” Bryce also encourages aspiring creators to think beyond the surface. Working in the sports industry offers endless opportunities for creativity, but success comes from seeing the bigger picture and approaching every story from multiple angles.
Bryce Root’s journey is a testament to the power of resilience, creativity, and vision. From managing an elite cycling team to building his own company, The Root Group, he has proven that with the right mindset, challenges can become opportunities.
For anyone dreaming of a career in sports content, Bryce’s story serves as a powerful reminder: dream big, embrace change, and let your passion guide you. If you haven’t already, check out the Sports Jobs [Near Me] content Bryce and the Sport Management program have collaborated on, available on our Youtube channel.
– Alexandra Rosen