WNBA Research Publications | Dr. Nola Agha
Just in time for the WNBA season, Dr. Nola Agha (and colleagues) have published two research papers related to the league. The first project, published in Sport Marketing Quarterly, was actually started with Cohort 50 in 2019! In sport, individual fans are viewed as members of larger collectives where shared identities and interpersonal relationships drive … Continue reading “WNBA Research Publications | Dr. Nola Agha”