Ryan Daniel ‘19, has deep ties to the sports industry, dating back to her days as a student-athlete at the University of Hawaii. After completing several internships with organizations like the Oakland Raiders and San Francisco 49ers, she launched her full-time career with the Golden State Warriors’ marketing department. Ryan developed her talents at the … Continue reading “Golden Opportunities in Sports Marketing”
Sports analytics has become essential in driving business strategies and improving fan engagement. Ngoc-Ngan Nguyen ‘25, Business Analytics & Strategy for the Los Angeles Lakers reflects on her journey, the key skills needed for a career in data analytics, and the evolving role of data in sports. Building the Foundation: Education and Preparation For Ngoc-Ngan, … Continue reading “Carving a Career in Sports Data Analytics: Insights from a Professional”
As a second-year student in the USF Sport Management program, Tatyana Modawar ‘25 has always been around sports. Following a successful collegiate basketball career ending at UCSB, Tatyana was eager to learn more about the industry she had played in her entire life. At the start of the USF Sport Management program, Tatyana was immersed … Continue reading “A Former Collegiate Athlete’s Journey to Finding Her Path in the MLB and Sports Industry”
Just in time for the WNBA season, Dr. Nola Agha (and colleagues) have published two research papers related to the league. The first project, published in Sport Marketing Quarterly, was actually started with Cohort 50 in 2019! In sport, individual fans are viewed as members of larger collectives where shared identities and interpersonal relationships drive … Continue reading “WNBA Research Publications | Dr. Nola Agha”
Born and raised in the Philippines, Ikeesha Aquino, ’24, grew up playing soccer in high school and college. In her junior year of college, she started coaching soccer at Aspire Football Academy. Coaching and impacting youth through the sport of soccer ignited Aqunio’s passion for working in the sports industry. After graduating from the University … Continue reading “From 101 Howard to 24 Willie Mays Plaza: Ikeesha Aquino, Pat Gallagher Fellow 2023/24”
According to a report by the Institute for Diversity and Ethics in Sport (TIDES), women of color accounted for only 6.8% of the total workforce in the sport industry in 2019, compared to 35.3% for white women and 40.7% for men of color. Moreover, women of color held only 4.3% of the leadership positions in … Continue reading “Advice for Women of Color from Women of Color in the Sport Industry”