A new semester is underway here at the University of San Francisco’s Master of Arts in Professional Communication program, a 2-year 30-unit program in the heart of the Financial District in downtown San Francisco. With concentrations in Strategic Communication, Technical Communication, and Health Communication, the program provides the knowledge and training for superior oral, written, and visual communication skills. But what is Strategic Communication? How is it taught and toward what end? A few of our students made a video to explain.