The usfca.edu web redesign project is moving along steadily on schedule and on budget. We are hitting our project milestones and the following are a few of the phases we have completed:
- Messaging, Voice & Tone: Create a first-rate, intuitive, modern, and visually compelling website that engages prospective students, alumni, donors, employees, employers and visitors; communicates the university’s mission and brand; and communicates USF’s features of distinction within the current higher education landscape.
- Analytics Dashboard Strategy: We’ve built a custom google dashboard to track website key performance indicators for the website as well as key admission metrics (ex. Clicks out to common app, clicks out to slate RFI forms, sign-ups for tours and events, and clicking on the program finder).
- Visual Design: Global designs for the new website were approved.
- Functional Requirements: Describes all the components and features of the new website and what they will do.
- Content Plan: Gathering new content that will focus on student voices, stories, outcomes.
Here are a few more milestones we are aiming to achieve as we move closer to the official launch:
- Technical Development (including Slate, Acalog/Curriculog integration, and new events server)
- Build Website
- Student Focus Groups/User Testing
- Client Content Review
- Launch (Early June)
As always, feel free to reach out to us with any questions about this or other phases of the project.