By Mel ZIlinki, Yana Walia, Moriah Gilmore

https://blogs.longwood.edu/visualswithjones/2015/09/22/post-7-visual-arguments/
By Mel ZIlinki, Yana Walia, Moriah Gilmore
Who: World Wildlife Fund
The photo published by the World Wildlife Fund is intended to convince everyone, especially those in urban areas, who may not be immediately affected by deforestation. The photo’s focal point is a cumulation of trees shaped to form a pair of lungs. With the assumption that viewers know lungs are vital in our survival, they allow us to breathe by oxidizing blood, which courses throughout our body. The bottom right corner of the lung is destroyed or dead, implying harm to the earth and, consequently, damage to all life forms dependent on oxygen. Notably, the absence of trees around the lungs addresses the problem of deforestation; trees are being harvested or removed at alarming rates without being replaced with new saplings. Green is also associated with “life”. The damaged part of the lung is brown, implying the absence of life, which may be the ultimate result of our pace of deforestation regarding climate change.
The photo displays a vast green forest, where the middle cluster of trees are in the shape of a lung. The absence or burnt section of the lower ‘lung’ symbolizes a lung which is heavily impacted and harmed by the burning of trees. This is a visual way to instantly explain to the viewer how the cutting down of trees is harmful to their health, especially their respiratory system. The use of negative space in the picture is very smart too, it shows that even though there are greens, there aren’t many trees in those areas, because they were chopped down for industrial reasons.
The persuasion tactics of ethos, pathos, and logos found in the visual argument are found in the deeper concept of life. For example, the ethos found in this article is that, without trees, forests die and many animals lose their homes. The bigger picture is that with no resources and oxygen, we will die. The understanding of pathos through this visual argument, would be the emotional appeal to feel bad for the animals that are being affected from deforestation, and the severity that if nothing is done, we will all be affected in the long run. And lastly, the logos is the logical appeal is that people are killing our rainforests which then kills people in the world because the trees and the plants give oxygen for us all to breathe. This is why the lungs are so symbolic and portray life. This symbolism also acts as a visual logos as it is very logical that absence of trees in the lungs is hurting the lungs hence to persuade the viewer to consider the harming effects of deforestation on their well being. The application of ethos in this image is done by the logo at the bottom right, it shows that this perspective and this message comes from a credible source i.e the world wide fund for nature.
