On April 30, 2025, we wear denim with purpose. On Denim Day, we stand in solidarity with survivors of sexual violence and join a global movement to raise awareness, challenge harmful myths, and demand accountability.

Why denim? In 1998, the Italian Supreme Court overturned a rape conviction, stating that the victim’s jeans were “too tight” — implying consent. The next day, women in the Italian Parliament wore jeans in protest. That act of resistance sparked an international campaign.

🧠 Educate.
💬 Speak out.
👖 Wear denim.

Together, we can raise awareness and we can help end sexual violence.