Class Discussion – OCT 29

Jason and Ruhi

  1. I complaint the my budget was consumed in the first 2 weeks of the month. Can you explain what happened? Didn’t we have a plan? Why was I not informed of this earlier?

A. Start by apologizing for things not working out as planned. I understand the urgency, however I need to speak to my director to figure out what happened instead of giving you false information. I need a few days to what really happened and find out a solution for you.

Solution: We overpaid the TV commercials because of a new additional package, which is actually better for your brand in the long run. There was a time crunch, thats why we couldn’t discuss it and I do apologize for that. Although, we are sure this decision will get us results, as our apology we would like to offer you a 20% discount on the agency fees for next month. In future we will make sure, we inform you before taking any such decisions.

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