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The New Game Off the Field: How Trademarks Win the NIL Era

Posted on December 3, 2025 by jzerkle

Written by: Jacob Reynolds Edited by: Shafali Raj With the advent of Name, Image, and Likeness (“NIL”) rights for college athletes, establishing and safeguarding a personal brand has become essential for those who wish to take advantage of this relatively… Continue Reading →

NIL, Trademarks, USPTO Brand Protection, College Athlete, Intellectual Property, Legal Protection, Litigation, Name Image Likeness, NIL, Personal Logo, Rights, Settlement, Sports, Student Athletes, Trademark Rights, Trademarks, USPTO

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