By Sebastien Nguyen on August 21, 2020.

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Introduction

Most big-name athletes in the National Basketball Association (“NBA”) sign shoe deals, have endorsement partners, and advertise products. In fact, these players sometimes receive more income from these sources than from playing in the NBA. Lebron James, for example, is one of the most prominent professional basketball players in the world. In 2018, Lebron agreed to a four-year, $154 million contract to play for the Los Angeles Lakers.[1] However, the salary he earned from the team is a fraction of the income he receives from companies using his name and likeness.[2]

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