A Career in Global Sports Sponsorship: Lessons from the Olympics and Beyond

Alumnus at Olympic Volleyball match

Working in sports has a global impact on communities, especially in Olympic years! Michelle Gong, Senior Manager of Global Partnerships for Visa spent time in Paris this summer where she managed the Visa Hospitality program at the 2024 Olympic Games. Michelle offers valuable insights into project management, strategic planning, career development and leveraging a diverse … Continue reading “A Career in Global Sports Sponsorship: Lessons from the Olympics and Beyond”

A Former Collegiate Athlete’s Journey to Finding Her Path in the MLB and Sports Industry

As a second-year student in the USF Sport Management program, Tatyana Modawar ‘25 has always been around sports. Following a successful collegiate basketball career ending at UCSB, Tatyana was eager to learn more about the industry she had played in her entire life.  At the start of the USF Sport Management program, Tatyana was immersed … Continue reading “A Former Collegiate Athlete’s Journey to Finding Her Path in the MLB and Sports Industry”

Navigating Olympic Dreams: An Alum’s Journey to the Paris 2024 Olympics

Alumna at Paris 2024

For Alice Sergent ‘17 working at the Paris 2024 Olympic Games was the culmination of a lifelong dream. As the Manager of Commercial Experiences & Program Management at OnLocation, Alice played an integral role in shaping guests’ experiences at one of the world’s most prestigious global sporting events. Her journey to Paris 2024 is a … Continue reading “Navigating Olympic Dreams: An Alum’s Journey to the Paris 2024 Olympics”

Finance to the Field: Breaking into Sports in Orange County

Chris Marquez

Born and raised in Chino Hills California, Christopher Marquez ‘25 worked in finance focusing on real estate, but knew something was missing from his professional career.  Chris completed an internship with Orange County Soccer Club (OCSC) as a Partnerships Intern which sparked his decision to make a career switch into the sports industry.  Chris started … Continue reading “Finance to the Field: Breaking into Sports in Orange County”

WNBA Research Publications | Dr. Nola Agha

Dr. Nola Agha

Just in time for the WNBA season, Dr. Nola Agha (and colleagues) have published two research papers related to the league. The first project, published in Sport Marketing Quarterly, was actually started with Cohort 50 in 2019! In sport, individual fans are viewed as members of larger collectives where shared identities and interpersonal relationships drive … Continue reading “WNBA Research Publications | Dr. Nola Agha”

Discovering Colombia through Golf: A Journey with LiveColombia

In 2021, Jordan Sharon (‘06) and his family made the permanent move to Colombia. After spending many years in real estate development and property management, Jordan realized that a move to South America presented a ripe opportunity to return to a career in the sports industry and to live in his wife’s native country. As … Continue reading “Discovering Colombia through Golf: A Journey with LiveColombia”