Campaign: Navalny and people protesting the current government/regime. Free Navalny.
Free.navalny.com, #свободунавальному
Goal: Get people to attend a massive protest in September, distributed across many cities in Russia. Ultimately to Free Navalny from prison and show how many people do not agree with current regime.
Call-to-Action: Show up in the streets on September 5th to protest the current regime.
Effectiveness: So far very effective because they are building awareness and recruiting more protesters. There is public outrage that is building momentum towards a tangible action.
Did it create change? Will see, TBD