Today I decided to take a look at one of my favorite artists’ Instagram pages: Lucki. On his page, he likes to display his vocals and beats by complimenting his music with stunning visuals. In this case, I can see a clear form of pathos being used as he is attempting, with these certain visuals, to sway the audience emotionally. Another great part I noticed on his page was his use of ethos. Lucki, being a very notable artist and being co-signed by countless top tier artists/celebrities, he is able to establish a solid connection with his fans and business. In his bio, he has the label he is signed to as well as information about contacting his management team. This gives strong credibility to show that he is of some worth and has a full-on team supporting him.