School of Management

Faculty Spotlight: June Lee

Posted on by Kirsten

June Lee is an Assistant Professor in Entrepreneurship, Innovation, Strategy, and International Business at University of San Francisco’s School of Management, and recent recipient of the 2020 Emerging Scholar Award from the Women in the Academy of International Business. This award recognizes one female AIB junior scholar for her potential and high-quality research in international business and gender. Our conversation discusses her research interests and how she became a professor at USF.

Briefly describe your research and recent work. How did you first become interested in this topic?

Before I began my career in academia, I was working in financial services. During the global financial crisis in 2008, I noticed that entrepreneurship was withstanding the weight of the crisis; in fact, entrepreneurship was booming. So I became interested in the discipline academically, and decided to pursue graduate degrees at Stanford University where I studied entrepreneurship and innovation.

How have the themes or focuses of your research changed over time? Are the discourses changing in international entrepreneurship and gender?

In recent years, I became more interested in the international aspect of entrepreneurship. Everything is becoming global these days, and unsurprisingly, entrepreneurship is at the forefront of this phenomenon. This leads to interesting topics that we can study and observe. For instance, immigrant entrepreneurs that I interviewed were utilizing cross-border resources and networks, and their outcome and performance would vary greatly because of the institutional contexts that they were faced with. I also became interested in the journey undertaken by female immigrant entrepreneurs—how and why they were choosing to become entrepreneurs, and how their multi-faceted identity shaped the type of entrepreneurship activities that they were engaged in.

What research or work are you most proud of?

I am most proud of my recent publication on female transnational entrepreneurs. In this study, my co-author and I developed a qualitative case study of Korean American female entrepreneurship in the San Francisco Bay Area and explored the intersectionality dynamic of ethnicity and gender. My study establishes a specific ‘gendered’ trajectory of female transnational entrepreneurs whose entrepreneurial motives and performances are influenced and shaped by a number of different individual and structural factors (e.g., gender, family role, immigrant status, ethnic identity, and transnational networks and resources).

Lee, J. Y., & Lee, J. Y. (2020). Female Transnational Entrepreneurs (FTEs): A Case Study of Korean American Female Entrepreneurs in Silicon Valley. Journal of Entrepreneurship and Innovation in Emerging Economies, 6(1), 67-83.

When you earned your PhD from Stanford University, were you focused on becoming an academic or did you consider another career?

My focus was to find an opportunity with which I could apply my knowledge, skills, and interests in the areas of entrepreneurship. In particular, an academic position that would allow me to engage in entrepreneurship research and education was compelling to me.

What brought you to USF?

I discovered this USF faculty position through a professional association to which I belong. I did like the proximity to San Francisco Bay Area, which is considered as the hub of entrepreneurship and innovation. In addition, it would allow me to leverage my existing network of entrepreneurs, investors, corporates, and other professionals in this area. Finally, I liked the balance of both teaching and research at USF and how the two could be aligned to inform each other.

What does the Emerging Scholar Award mean to you?

It was definitely a humbling experience to receive the 2020 Emerging Scholar Award from the Women in Academy of International Business. It motivates me to keep learning from more experienced scholars and senior researchers, and to make greater contributions to the field.

What are you looking at next?

I am working on numerous exciting research projects in the field of international and gender entrepreneurship, with faculty members at both USF and other institutions. For example, one study examines how female immigrant entrepreneurs utilize social media platforms in their entrepreneurship journey; another project assesses the impact of COVID-19 on the Silicon Valley entrepreneurship ecosystem.

Traveling Green

Posted on by craseadmin

School of Management Associate Professor Michelle Millar discusses sustainability in the hospitality industry and what it means to be a responsible traveler.

Image credit: sloth by henryalien, via flickr. This work is licensed under a CC BY-NC 2.0.

In 2005, my life changed when I took a trip to Costa Rica, a country well known for its natural beauty, wildlife, and commitment to sustainability and ecotourism. During my adventure, I found my way into the jungle and ended up in a small ecolodge (but that’s a story for another time!).

It was at this lodge, that my eyes were opened to the minimal impact that one business can have on the environment. For example, lunch and dinner orders were taken in the morning so that the only food ingredients purchased that day were for our meals that day, which eliminated waste from unused ingredients.

Prior to that trip, my concept of ecotourism was traveling to Oklahoma every year in a ‘67 Country Squire Station wagon– with no air conditioning, staying on a farm with my family, and taking a bath in a washtub with my sister because there was no running water.

I have learned quite a bit since then.

In 2015, just over one billion people traveled the world. That number is expected to increase to 1.7 billion by 2025. That is a lot of people moving around the world, which will no doubt have a major impact on our planet. While some of those travelers might consider themselves environmentally conscious travelers, their behavior while traveling often says otherwise.

How about you?

Are you a responsible traveler? Do you practice the same behavior when traveling as you do at home? Do you turn that water off when brushing your teeth in a hotel? Re-use your bath towels in your hotel? Or, do you “conveniently” forget all of that behavior because it’s easier when on vacation? These are the kinds of questions I like to answer with my research in the hospitality and tourism industry.

When I started researching this topic about 10 years ago, existing work focused on sustainable tourism, but no one was studying it operationally for hotels. This was at a time when the term “greening” was creating quite a buzz for hoteliers who scrambled to make their hotels environmentally friendly, but no one was talking to the guests.

Did guests even care about a green hotel? Did they even know what that meant? The hospitality industry revolves around providing quality service and exceptional experiences for its guests, but no one was even talking with them to see if staying at a green hotel was something they wanted.

Well, it turns out that guests are interested in staying in a green hotel, but they have their limits.

  • They do not mind recycling, linen-reuse programs, or efficient lighting.
  • Low-flow fixtures are okay, as long as the shower pressure is good.
  • Soap and shampoo dispensers save hugely on waste, yet guests do not want them because they are reminded too much of going to a gym.
  • They also do not want to be inconvenienced in any way to participate in a hotel’s environmentally friendly programs.
  • Recycling bins in the room are good, but bins only in the hallways or hotel lobby are an inconvenience.

It turns out travelers are picky– and despite the fact that they may say they are environmentally conscious travelers, their behaviors often do not support their attitudes. It seems that many travelers become different people when they travel.

Fortunately, hoteliers are moving forward and forging change in the industry, and as a result, traveler behavior. It saves hoteliers money and saves the environment, and at the same time, it gives them the opportunity to educate guests about environmental impact. As my research has shown, this education and change is carrying over into other sectors of hospitality. They are “training” us to be better travelers, even if it may not be top-of-mind initially. Education, education, education is what it’s all about; but then, of course I would say that!

So—the next time you travel, I challenge you to think about the type of traveler you are. Is the environment “top-of-mind” just as it might be at home? Do you elect to stay in green hotels? If so, what would you expect when staying in one?