Ryan, Kate, Daisy
Pathos: The most dominant appeal in the video. The video garners sympathy from the viewer by having the kid point to the stars and say there’s mom. The dad in the video is doing all this work and is overloaded. However, Zillow helps him with their easy to use style. A single parent watching this video would relate to these issues and be moved towards using Zillow. At the end the grandparents came in the new house which shows the family as happy. This brings joy to the viewers.
Ethos: The only real ethos is showing the Zillow website of the house. The whole story happens because of Zillow. This shows Zillow is actually doing these things.
Logos: There is not really any appeal to logos. There are no facts or statistics used in the video.
