In the response of step 2, Jie Shi said, make sure some groups or targets as our audience, for example, women issues are more acceptable by women. I very agree with that. In my response, I also have a similar idea of finding common with your audience. But, we still have a difference in this topic. She said using humor for respecting your audience but I am in favor of the opinion that humor makes my audience and me closer and makes them relaxed.
As she said, ethos can affect our judgment of what he says or what he writes. I totally agree with that.